If your company wants to go the extra mile, consider training individual sales representatives on listening. Surfacing listening insights that speak to a prospect’s unique pain points, address their interests or reveal a trend they weren’t aware is a standout way to start a conversation. That’s probably the reason 47% of B2B marketers say they will use personalization strategies in 2020. According to Aberdeen Group, personalizing email messages can lead to an average 14% improvement on click-through rates as well as an average 10% increase in conversions. Sales teams can use social media listening tools to conduct research on prospects’ industry, brand and competitors. Once you’ve listened and learned from the data, you can tailor your approach and make sales conversations more personal. Once you’re ready to start using the tool itself, surface answers to your most burning sales questions and desires with a combination of help-specific, transactional and industry terms in your queries. And with that data all in one place, you can easily learn more about your prospects’ interests, personalities, challenges and more. No more jumping from platform to platform, no more searching “by hand.” Tools like Sprout Social’s Advanced Listening save time by crawling listening data for you. Listening helps businesses highlight relevant conversations as they happen. But before you get to that conversion stage, you’ve got to find out where and how your prospects and leads are spending their time on social.
According to industry data on employee advocacy, customers acquired via social selling are seven times more likely to convert. Social listening tools contribute to sales and customer successįor sales teams, it pays to be on social media-literally.
Social listening tools examples download#
If you’re already sold on the value of listening, download this cheat sheet to build an org-wide listening strategy. It’s time to start getting other departments jazzed about the power of social listening tools. Once you start collaborating and finding out the goals and challenges of other departments, you can create a listening strategy that yields long-term ROI. Social listening isn’t just for marketers and social media managers-it’s a valuable source of business intelligence that your whole organization can leverage. But given the volume of conversations on social, it’s important to have the right social listening tools in place so that your entire business can get the insights they need.
What power! It helps you understand why, where and how these conversations are happening, and what people think-even when you’re not tagged. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Social media is the world’s largest and most transparent focus group.
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